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• How to Care for Your Diamond
  

  Most people when thinking about how to care for their diamond don't think about taking off their diamond ring when swimming in a pool full of chlorine. While the water may not affect the diamond the band may become discolored because of the clorine in the water. Many a person has lost their diamond ring while swimming in a pool or even while washing dishes. The ring simply slips off and if you're not care will disappear down the drain.

  Caring for a diamond takes more than occasional cleanings. Diamonds are forever, but they can be damaged if you are not careful. By learning how to properly care for your diamond, you will ensure that your diamond is indeed forever.

  First, you should take your diamond jewelry to a jeweler once a year.
  
  

• Insuring Your Diamonds
  

  Insuring a diamond takes a bit of thought, planning, and shopping around. Diamond insurance isn’t like purchasing car insurance. It is quite different. Depending on the state that you live in, there are basically three different types of policies that will cover diamonds, and all insurance policies that cover diamonds are considered Marine type policies.

  The first type of insurance policies for diamonds is an Actual Cash Value policy. If the diamond is lost or damaged beyond repair, the insurance company will replace the diamond at today’s market value, no matter how much you paid for the diamond to begin with. This type of insurance policy for diamonds actually is not that common.

  The most common type of insurance for diamonds is Replacement Value insurance. The insurance company will only pay up to a fixed amount to replace the diamond that was lost or damaged beyond repair. This does not mean that they will pay that amount – it means that they will pay up to that amount. In most cases, the diamond can be replaced at a lower cost.

  
  
  
• Diamond Cost
  

  How Diamond Cost is Determined

  If you are in the market to purchase a diamond, you'll be learning all about the 4 C's of diamonds; cut, color, clarity and carat. But in the mind of the average buyer, there is a fifth "c" that just may be the most important of all them: the diamond cost.

  The actual price of a diamond is determined by a grading system that takes into account the cut of the diamond, the color, the clarity and the number of carats. There is a non profit organization called the Gemological Institute of America (GIA) that has devised the official grading system of diamonds, and because of that system, a diamond that is of more carats may cost less than a smaller diamond if the larger diamond has inferior cut, clarity or color ratings. Cost is also determined by the retailer.
  

  Buying Diamonds Online

  The internet provides a wealth of information on diamonds, educating buyers on the value of diamonds based on size, shape and clarity- and luckily, diamond cost is regulated by industry guidelines. This means you can shop for your diamond gem stones online with as much confidence as you would shopping for jewelry at your local retailer, especially if you take the time to become knowledgeable about diamond cost before beginning your search for the perfect stone.
  

  
  
  
• All About the Clarity of Diamonds
  

  The average amount spent on an engagement ring last year was about $3,200 for a half-carat engagement ring at Tiffany & Co. It might be wise to have your diamond appraised after you buy it, to confirm that the diamond goes with the report and that it hasn't since been damaged.

  Most diamonds larger than a half carat will be accompanied by a grading report, usually from the GIA or the American Gem Society Laboratories. If the jeweler can't provide a report, then you need to ask further questions as to why they can't provide the report.

  Diamond clarity is the second of the four Cs -- carat, clarity, color and cut, the last of which refers to the stone's overall craftsmanship.

  Clarity is an important aspect of a diamond, and it is important to know how to grade the clarity of a diamond before you buy one. It is actually quite easy to learn how to grade the clarity of a diamond. There are basically two things that you must understand: Diamonds with visual inclusions and blemishes, and those that are ‘eye clean’ meaning that there are no inclusions or blemishes that can be seen with the naked eye. From there, the clarity of a diamond is further broken down into subcategories.

  
  
  
• Are Valentine Day Diamonds Really Rare?
  

  What is the best diamond to get your loved one on Valentine's Day?

  Valentine's Day is celebrated on February 14 and so it is important for loved ones to give gifts of love to celebrate. If you have decided that a diamond is in order you might wonder which diamond would be the best diamond to give on Valentine's Day. There are so many beautiful diamonds to choose from when you walk into a jewelry store that you might want to do a bit of research before hand in order to decide before hand which type of diamond will match your loved one's personality.

  Diamonds can be thought of as really rare. For every one million diamonds that are mined, only one will be found that is a quality one caret diamond. In order to find a two caret diamond, about five million diamonds must be mined. More than two hundred tons of ore must be mined to find one small diamond, and even then, more than 80% of the diamonds that are mined are only good for industrial use, such as diamond drill bits.

  It sometimes is easier than you thought to find the perfect diamond. Some diamonds are heart shaped and others have red, pink and yellow stones. In fact ORRA Diamonds has added a new collection of diamond jewelry
  
  

• Blue Heart Diamond
  

  There is a spectacular diamond in the Smithsonian Collection called the Blue Heart Diamond. Fans of the movie Titanic might think the “Heart of the Ocean Diamond” was based on this stone, and it may have been! However, this diamond hasn’t been cast in the ocean, but is safe and sound at the Smithsonian!

  It has also been called the Eugenie Blue Diamond, although it’s uncertain that the Empress Eugenie ever owned this particular stone. It was cut in Paris between 1909 and 1910, but the stone’s origin – Africa or India – is unclear.

  It is an enormous heart-shaped, blue diamond weighing 30.82 carats. Its current setting is in a platinum ring, surrounded by white diamonds. It changed hands among famous jewelers – such as Cartier and Van Cleef & Arpels - and owners until it was bought by Harry Winston in 1959 who mounted the diamond in its current ring setting. Winston sold the ring to Marjorie Merriweather Post. Mrs. Post donated the ring to the Smithsonian and it remains there with other famous blue diamonds, including the Hope Diamond and the Heart of Eternity Diamond.

  Blue Heart Diamond Click To Learn More.

  
  
  
• Free Google Keyword Tool
  

  Brad Callen has done it again! This is one of the best google keyword tools I've seen in a long time. It gives you the ability to analyze the google adwords campaigns listed to the right side of your browser window. Before you would read the ad and then if you were interested in knowing more you'd have to click on the link to go to the offer page and in the process the person bidding on the adwords would be charged so much money whenever their link is click on. This keyword tool actually shows you the link of the offer page and the person paying for the ad is not charged!

  As a side benfit after you click on the View keywords box under the ad, on the right side at the top of the screen the PPC Web Spy tool lists the keywords the person is using in his campaign, the position of his ad, the average cost per click (CPC), the number of clicks per day and the cost of the ad. Another great feature is if you click on the underlined keyword it will show you another ad with the keyword in it that the person is using in another google campaign. This is a great tool as you can see the many campaigns a particular person is using.

  There is also a suggest tool for an even greater number of keyword ideas. This tool is viral because it is a free tool and you can give the link to many people. It has benefits for the marketer also as if you buy the upgrade you can advertise your affliate links in the top 2 positions of the Firefox web browser. Check it out at http://www.ppcwebspy.com/downloads/?buddy13

  To Your Success!